What is customer cohort analysis?
Customer cohort analysis is a tool which lets app developers track and study user engagement over time. A ‘cohort’ is a group of users who perform a certain sequence of events within a particular time frame - for example, users who triggered an app launch on the same day.App developers study a cohort’s engagement, looking at how keyapp metricssuch asLTVand app retention change overtime. By analyzing user engagement, app developers can more easily make data-driven decisions on theirin-app advertisingand user engagement strategies.Learn more aboutcohort reportson the ironSource platform.