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DAU

What is DAU?

Daily active users (DAU) is a mobile app metric which reveals the total amount of users who visit an app on a daily basis. DAU is a measure of app success, informing app developers how immersed users are and how “sticky” their app is.

ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics , both of which include metrics like daily active users and monthly active users.

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LTV, or lifetime value, is a key metric which estimates the revenue a single user generates throughout their lifetime using an app. Ultimately, LTV predicts a user’s monetary value over time.

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ARPDEU

ARPDEU (Doanh thu trung bình trên mỗi người dùng tương tác hàng ngày) được tính bằng cách chia tổng doanh thu cho tổng số người dùng tương tác.

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App Session

An app session measures how frequently users interact with an app. Higher frequencies mean users are more engaged.

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