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  • User acquisition
  • Monetization
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USER ACQUISITION

Acquire high quality users at scale

Find the most valuable users to achieve your campaign goals and keep your app growing. A diverse ad supply, advanced campaign types, insightful analytics, and intuitive dashboards to scale your user base.




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Reach users who’ll love your app and engage for the long-haul

Find high quality users for your app who are looking to engage. ironSource Ads automatically optimizes your UA to ensure you’re hitting your campaign goals and growing at the right price.

ROAS Optimizer

ROAS Optimizer

Maximize your return on ad spend with industry leading machine learning that acquires high quality users at the optimal price.

Set the optimizer to achieve your ROAS goals based on in-app purchases—available to all advertisers—or unlock ad revenue or a hybrid of in-app purchases and ad revenue models as a LevelPlay publisher.

Event optimizer

Event optimizer

Automatically acquire high quality users that are likely to complete an in-app event for the target price you set.

Choose from preset events like, in-app purchase, or finished tutorial–or define your own custom events to meet your unique needs.


Resources to help grow your user base

ironSource Ads Knowledge Center

Visit the ironSource Ads knowledge center site for the latest product information, resources and best practices to run campaigns on the ironSource network.


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Resource center

Check out guides, ebooks, articles, podcasts, and videos from experts to help you monetize your app or game, grow your user base, and create great player experiences.

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How to create a campaign on ironSource Ads

Reach more high-intent consumers who are actively seeking offers and only pay on conversion.

Check out this video for a walkthrough of the ironSource Ads platform and setting up a user acquisition campaign.


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Success stories
“The ironSource Ads ROAS optimizer has helped us reach 5x more UA scale”
Duc Le
DUC LE / BRAVESTARSChief Growth Officer
“The ironSource Ads ROAS optimizer has been a game-changer for us”
Hoang Doanh
HOANG DOANH / MEGAJOY STUDIOCEO and Co-Founder
“Our campaigns are scaling faster than ever thanks to ironSource Ads’ tech and the recommendations from the ironSource team”
Oren Magen
OREN MAGEN / DRAMATONHead of Marketing
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MONETIZATION

Unlock your app's revenue potential

Monetize your app and drive revenue from in-app ads while delivering a positive user experience.



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Grow your revenue with ironSource Ads

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Access premium demand

Increase revenue with access to the world’s biggest apps and games, plus major brands and DSPs through the ironSource Exchange.

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Leverage diverse and engaging ad formats

Integrate ads seamlessly into your app with diverse ad formats that are proven to drive engagement.

Get intuitive reporting and insights

Get intuitive reporting and insights

Monitor and refine your monetization strategy with accurate reporting and analytics.

Deliver positive ad experiences

Deliver positive ad experiences

Manage the ads that show in your app to provide positive user experiences with Ad Quality.


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Monetization resources

ironSource Ads Documentation

Visit the ironSource Ads monetization documentation site for the latest information and resources on how to best use the ironSource Ads platform.


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2024 Growth and Monetization Report

Increase efficiency in your monetization and user acquisition strategies with data-backed insights to help you achieve more with less.


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Resource center

Check out guides, ebooks, articles, podcasts, and videos from experts to help you monetize your app or game, grow your user base, and create great player experiences.


Read more
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Grow your app and drive revenue with ironSource Ads
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